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7 May 2010

Quote of the Week: New BMI Social Media Strategy

"We have designed our social media strategy to offer an exponential increase in added value for our customers who choose to engage online, whilst ensuring the sustainability of interaction through a newly re-structured digital team," said Callum Adamson, head of search and social media at bmi.

Now what on earth does that mean? Answers on a postcard, sorry - I mean on an online engagement.....

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