"We have designed our social media strategy to offer an exponential increase in added value for our customers who choose to engage online, whilst ensuring the sustainability of interaction through a newly re-structured digital team," said Callum Adamson, head of search and social media at bmi.
Now what on earth does that mean? Answers on a postcard, sorry - I mean on an online engagement.....
Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
9 March 2010
ASBO's for Dogs? Now thats what I call tactical.
Just heard a BBC radio news headline about a government proposal for ASBO's for Dogs. Yes really.
Now doesn't that sound just like something from an episode of satirical political comedy The Thick of It? Ollie Reader throws his desperate Minister a quick headline grabbing policy idea to take the heat off - "Quick Ollie, give me something I can go to Cabinet with this week; ASBO's for dogs? That'll do!"
Or maybe it's just coincidence that the proposal comes from the department of Home Secretary Alan Johnson; a former postman.
In either event, it sounds awfully like a short term tactical measure, at a time when surely the attention should be on strategy, and dare I say it the 'bigger issues'.
In other words, sounds like the tail is wagging the dog.
Now doesn't that sound just like something from an episode of satirical political comedy The Thick of It? Ollie Reader throws his desperate Minister a quick headline grabbing policy idea to take the heat off - "Quick Ollie, give me something I can go to Cabinet with this week; ASBO's for dogs? That'll do!"
Or maybe it's just coincidence that the proposal comes from the department of Home Secretary Alan Johnson; a former postman.
In either event, it sounds awfully like a short term tactical measure, at a time when surely the attention should be on strategy, and dare I say it the 'bigger issues'.
In other words, sounds like the tail is wagging the dog.
Subscribe to:
Posts (Atom)
Posts
