Pages

27 October 2009

Using SEO Microsites to Target Search Phrases

I have recently been doing a lot of work for clients registering additional domain names based on products or relevant search terms. Sometimes the choice of domain name is aimed at a phrase the clients site finds it hard to get ranked for, or simply to prevent other competitors from owning and using a relevant domain.

Dynamic Page URL's and Google Analytics Goals

We keep coming across this issue when trying to create Goals within Google Analytics.

If you've never used Goals, they allow you to 'tag' a specific URL in your site so that Analytics can report separately on visitors who go to that URL - where they came from, what route they used to get there etc.

26 October 2009

Tell me before you PDF me!!!

Here's a polite request for all you web developers and content generators out there...

22 October 2009

The ultimate affiliate site inspired by Cheryl Cole


Yet another content site that doesn't sell anything itself, but makes money from affiliate marketing (promoting online merchants in return for a commission). Nothing new in that you might say.

But here's the thing - the interesting differences are the sites theme and its attention to detail. An affiliate site, Cherylcolestyle.com, has been set up around the styles of media darling Cheryl Cole, and selling similar outfits through affiliate merchants. It kind of takes the concept of ASOS.com to a whole new extreme.

I particularly like the way they categorise outfits according to when they were seen during Cheryl's strenuous judging duties on the current series of X Factor.

And according to the site's owners it's only going to be there until the end of the current X Factor series run. A brave move considering the time it could take to achieve real traction in natural search (They ain't doing too good yet for the phrase 'cheryl cole style', let alone more general search terms).

On the other hand, if they have some very clever SEO tricks up their sleeves (and the site founders are all from the SEO and web industry) then they could pioneer a new trend in 'tactical affiliate marketing' - short term yet well constructed revenue generating sites designed to tap into fads and trends.

Perhaps 'Jordan's Dating Site' will be next....