New Features for Google Webmaster

Google have at long last released some useful new features for the Google Webmaster Central control panel.

One of the most handy additions is the new way of granting access to individual sites to other Google Accounts - gone are the days of having to create a separate Google Webmaster account to share with a client, because you don't want to grant access to all your client sites.

There's also a new way of verifying your site ownership using a DNS record.

Finally, there is a lot more detail on impressions and clicks from natural search terms, but I've been reading a fair amount of criticism over the accuracy of the data when you compare it to stats from Google Analytics for example.Far too many long tail search terms are just categorised as getting <10 clicks, which could mean 0 or 10 - there's quite a difference!