A recent report on Brand Republic announces that "Social network Facebook has overtaken search giant Google to become the most visited website in the US for the week ending 13 March".
Now we usually expect new developments in the US to soon make their way over here (housing market crash, credit crunch, bank failures etc.) so it will be interesting to see how long it will be before Facebook possibly overtakes Google for usage in the UK.
For me, if Facebook does move ahead, the most important implication will be for Pay Per Click advertising. Let's face it, the mighty Google Adwords is in a pretty dominant position, yet Facebook adverts offer a range of interesting differences, and dare I say it advantages.
If Facebook can deliver the missing ingredient of volume to it's PPC program, there could be interesting times ahead.
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It's an interesting article but I just don't see how FaceBook will work for business to business marketing.
As a web design company I have absolutely no desire to advertise my business on FaceBook, I have a free company page but only took this up as it was free. I may experiment with FaceBook advertising in the future, but can't help think that Google is a better platform for business to business adverts.
Do you think FaceBook will attempt to make itself more accessible for business users or are they content with their current position?
With the imminent release of Twitter advertising it will be interesting to see if FaceBook attempt to corner both sides of the market.
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