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6 June 2009

Why Wordpress is great for domain holding pages

I've always thought that spare domain names are only worth something if you actually do something with them.

If a domain can get indexed by Google and start to build some domain history it will start to gain real value. Or when you decide to add a proper website to the domain, you wont have to spend frustrating time waiting to get indexed.

But a single holding page (or even worse the dreaded 'under construction' message) does really look a bit naff.

So that's why we've been using the free Wordpress blogging software install (with a few tweaks) to build microsites on domains for a number of clients, and ourselves. Here's one of the most recent: www.mediterraneanconnections.com.

With a few pages of text, some clever use of RSS feeds, a free design template, a few Wordpress plugins, and a bit of time, you can create a holding site that should start to build sonme really useful indexing history.

You an even monetise your holding site with Google Adsense or some relevant affiliate banner ads from a program like Tradedoubler.

But dont forget, if you are oing all this hoping to sell on your domain for big bucks, remember that a second hand domain name is only worth what someone is willing to pay for it, which might not always be what you think its worth.

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