I have recently been doing a lot of work for clients registering additional domain names based on products or relevant search terms. Sometimes the choice of domain name is aimed at a phrase the clients site finds it hard to get ranked for, or simply to prevent other competitors from owning and using a relevant domain.
Whatever the motivation, I usually upload a single page of content for the domain, with a link back to the clients website. There are two benefits; its another backlink to the clients website to help its Google performance, plus the microsite may get ranked better than the clients site for the search term it targets.
In some cases you can go further and build a 'sponsored' microsite with several pages of content. Here are some examples...
Microsites pointing back to www.orielgroup.co.uk:
http://www.recruitmentagencyadvice.co.uk
http://www.recruitmentstartups.co.uk
http://www.contractorpayments.co.uk
http://www.gloucestershireaccountancyadvice.co.uk
Microsites pointing back to www.expressyourselfmums.co.uk:
http://www.medelabreastpumps.co.uk
http://www.elletensmachine.co.uk
http://www.dreamgeniipillows.co.uk
http://www.medelaswingbreastpump.com
http://www.medelafreestyle.co.uk
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