Yet another content site that doesn't sell anything itself, but makes money from affiliate marketing (promoting online merchants in return for a commission). Nothing new in that you might say.
But here's the thing - the interesting differences are the sites theme and its attention to detail. An affiliate site, Cherylcolestyle.com, has been set up around the styles of media darling Cheryl Cole, and selling similar outfits through affiliate merchants. It kind of takes the concept of ASOS.com to a whole new extreme.
I particularly like the way they categorise outfits according to when they were seen during Cheryl's strenuous judging duties on the current series of X Factor.
And according to the site's owners it's only going to be there until the end of the current X Factor series run. A brave move considering the time it could take to achieve real traction in natural search (They ain't doing too good yet for the phrase 'cheryl cole style', let alone more general search terms).
On the other hand, if they have some very clever SEO tricks up their sleeves (and the site founders are all from the SEO and web industry) then they could pioneer a new trend in 'tactical affiliate marketing' - short term yet well constructed revenue generating sites designed to tap into fads and trends.
Perhaps 'Jordan's Dating Site' will be next....
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