Phew, that was a relief.
It had all gone a bit quiet there for a while with regards to how the online advertising sector was coping. As an Adwords consultant that was a bit worrying.
Now it turns out online advertising (and let's face it, that means Google Adwords) is up 21% whilst 'conventional' advertising is down, according to a report on Brand Republic.
This reinforces the hunch I'd had that businesses won't cut back on online marketing, and in fact more will start to use this method because of the benefits it provides in measurability, immediacy and cost effectiveness.
So with a bit luck, the current career path might just hold up. Doubles all round!
It had all gone a bit quiet there for a while with regards to how the online advertising sector was coping. As an Adwords consultant that was a bit worrying.
Now it turns out online advertising (and let's face it, that means Google Adwords) is up 21% whilst 'conventional' advertising is down, according to a report on Brand Republic.
This reinforces the hunch I'd had that businesses won't cut back on online marketing, and in fact more will start to use this method because of the benefits it provides in measurability, immediacy and cost effectiveness.
So with a bit luck, the current career path might just hold up. Doubles all round!
Posts
No comments:
Post a Comment